Publicaciones en colaboración con investigadores/as de Universidad Loyola Andalucía (3)

2018

  1. Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective

    Journal of Consumer Affairs, Vol. 52, Núm. 2, pp. 480-494

2015

  1. 'Working Without Occupational Health and Safety Is a Thing of the Past': The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)

    INNOVATIONS IN SOCIAL MARKETING AND PUBLIC HEALTH COMMUNICATION: IMPROVING THE QUALITY OF LIFE FOR INDIVIDUALS AND COMMUNITIES (SPRINGER INTERNATIONAL PUBLISHING AG), pp. 291-300

2014

  1. Hospital emergency department overcrowding: A social marketing approach

    SOCIAL MARKETING: FROM TUNES TO SYMPHONIES, 2ND EDITION (ROUTLEDGE), pp. 434-443