LUIS ALBERTO
CASADO ARANDA
PROFESOR TITULAR DE UNIVERSIDAD
José Enrique
Bigné Alcañiz
José Enrique Bigné Alcañiz-rekin lankidetzan egindako argitalpenak (1)
2023
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The application of neuromarketing tools in communication research: A comprehensive review of trends
Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756