LUIS ALBERTO
CASADO ARANDA
PROFESOR TITULAR DE UNIVERSIDAD
MARÍA ISABEL
VIEDMA DEL JESÚS
PROFESORA TITULAR DE UNIVERSIDAD
Publications by the researcher in collaboration with MARÍA ISABEL VIEDMA DEL JESÚS (4)
2024
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Promoción del juego responsable a través de mensajes: propuesta experimental desde la neurociencia del consumidor
Entre pantallas y realidades: una travesía por el universo audiovisual (McGraw Hill España), pp. 165-176
2022
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Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
Journal of Interactive Marketing, Vol. 57, Núm. 2, pp. 296-322
2021
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Analysis of the scientific production of the effect of COVID-19 on the environment: A bibliometric study
Environmental Research, Vol. 193
2020
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The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?
Journal of Cleaner Production, Vol. 271