Publicacions en què col·labora amb MIRIAM MARTÍNEZ FIESTAS (5)

2021

  1. Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

    Journal of Business Research, Vol. 126, pp. 99-112

2020

  1. The effect of religion on the effectiveness of ecological advertising

    Worldviews: Environment, Culture, Religion, Vol. 24, Núm. 1, pp. 5-34

  2. The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

    Journal of Cleaner Production, Vol. 271

2019

  1. Analysis of a mobile payment scenario: Key issues and perspectives

    Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 22-47

2018

  1. Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing

    Journal of Environmental Management, Vol. 206, pp. 664-675