Publicaciones en colaboración con investigadores/as de Universidade da Beira Interior (2)

2021

  1. Exploring the effectiveness of storytelling in advertising through eye-tracking

    Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 158-179

2020

  1. Are distance higher education institutions sustainable enough? – A comparison between two distance learning universities

    International Journal of Sustainability in Higher Education, Vol. 22, Núm. 4, pp. 709-730