LUCÍA
PORCU
CATEDRÁTICA DE UNIVERSIDAD
![Foto de Felipe](/img/nophoto.png)
Felipe
Ruiz Moreno
Publications by the researcher in collaboration with Felipe Ruiz Moreno (1)
2022
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Customer perceived integrated marketing communications: A segmentation of the soda market
Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464