LUCÍA
PORCU
CATEDRÁTICA DE UNIVERSIDAD
Pere
Mercadé Melé
Pere Mercadé Melé-rekin lankidetzan egindako argitalpenak (1)
2018
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CSR activities and consumer loyalty: The effect of the type of publicizing medium
Journal of Business Economics and Management, Vol. 19, Núm. 3, pp. 431-455