Publicaciones en las que colabora con JUAN MIGUEL ALCÁNTARA PILAR (18)

2023

  1. Building heritage brand equity through social media sales promotion: The role of Power Distance

    International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317

2022

  1. Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162

2020

  1. Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

2019

  1. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

2017

  1. A review of psycho- vs. socio-linguistics theories: An application to marketing research

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30

  2. Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

    International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141

  3. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

    Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75

  4. Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 385-389

  5. Toward an understanding of online information processing in e-tourism: does national culture matter?

    Journal of Travel and Tourism Marketing, Vol. 34, Núm. 8, pp. 1128-1142

2016

  1. The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 433-438

  2. The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181

2015

  1. A review of psycho-vs. socio-linguistics theories: An application to marketing research

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 227-255

  2. Analyzing the cultural diversity of consumers in the global marketplace

    IGI Global, pp. 1-345

  3. El lenguaje como moderador en el procesamiento de la información online

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 154-154

  4. Preface

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace

  5. Revisión de los modelos psico-sociolingüísticos aplicables a marketing

    La noche europea de los investigadores en el campus de Ceuta: una experiencia compartida (Editorial GEU), pp. 149-153

  6. The moderating role of language on perceived risk and information-processing online

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 320-345

2013

  1. A cross-cultural analysis of the effect of language on perceived risk online

    Computers in Human Behavior, Vol. 29, Núm. 3, pp. 596-603