LUCÍA
PORCU
PROFESORA TITULAR DE UNIVERSIDAD
![Foto de Francisco](/img/nophoto.png)
Francisco
Suay Pérez
Publications by the researcher in collaboration with Francisco Suay Pérez (1)
2022
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Customer perceived integrated marketing communications: A segmentation of the soda market
Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464