Publications en collaboration avec des chercheurs de University of Salford (2)

2020

  1. The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

    Journal of Business Research, Vol. 119, pp. 435-443

2017

  1. Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale

    European Journal of Marketing, Vol. 51, Núm. 3, pp. 692-718