Publikationen in Zusammenarbeit mit Forschern von Universitat de les Illes Balears (2)

2018

  1. Engagement in sports virtual brand communities

    Journal of Business Research, Vol. 89, pp. 273-279

  2. Sponsorship image transfer theory in virtual brand communities

    Industrial Management and Data Systems, Vol. 118, Núm. 6, pp. 1287-1302