MARISEL
FERNÁNDEZ GIORDANO
Forscherin in der Zeit 2020-2020
![Foto de Rafael](/img/nophoto.png)
Rafael
Anaya Sánchez
Publikationen, an denen er mitarbeitet Rafael Anaya Sánchez (1)
2020
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Behind influencer marketing: key marketing decisions and their effects on followers’ responses
Journal of Marketing Management, Vol. 36, Núm. 7-8, pp. 579-607