MIRIAM
MARTÍNEZ FIESTAS
PROFESORA TITULAR DE UNIVERSIDAD
FRANCISCO JAVIER
MONTORO RÍOS
PROFESOR TITULAR DE UNIVERSIDAD
Publicaciones en las que colabora con FRANCISCO JAVIER MONTORO RÍOS (3)
2020
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The effect of religion on the effectiveness of ecological advertising
Worldviews: Environment, Culture, Religion, Vol. 24, Núm. 1, pp. 5-34
2019
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Analysis of a mobile payment scenario: Key issues and perspectives
Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 22-47
2015
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A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205