MARÍA ISABEL VIEDMA DEL JESÚS-rekin lankidetzan egindako argitalpenak (3)

2020

  1. Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response

    Corporate Social Responsibility and Environmental Management, Vol. 27, Núm. 5, pp. 2060-2070

  2. The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

    Journal of Cleaner Production, Vol. 271

2015

  1. A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising

    Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205