MIRIAM
MARTÍNEZ FIESTAS
CATEDRÁTICA DE UNIVERSIDAD
ANA MARÍA
NIETO RUIZ
PROFESORA SUSTITUTA (LOSU)
Publikationen, an denen er mitarbeitet ANA MARÍA NIETO RUIZ (1)
2021
-
The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841