MIRIAM
MARTÍNEZ FIESTAS
CATEDRÁTICA DE UNIVERSIDAD
Esan University
Lima, PerúPublicacions en col·laboració amb investigadors/es de Esan University (5)
2021
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Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages
Journal of Business Research, Vol. 126, pp. 99-112
2020
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Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response
Corporate Social Responsibility and Environmental Management, Vol. 27, Núm. 5, pp. 2060-2070
2019
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The reality of mobile payment systems and social inclusion in Latin America
Wealth Creation and Poverty Reduction: Breakthroughs in Research and Practice (IGI Global), pp. 901-923
2017
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Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model
International Journal of Occupational Safety and Ergonomics, Vol. 23, Núm. 3, pp. 307-317
2015
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Drop-out risk measurement of E-banking customers
Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 330-349