MIRIAM
MARTÍNEZ FIESTAS
PROFESORA TITULAR DE UNIVERSIDAD
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Instituto de Salud Carlos III
Madrid, EspañaPublications in collaboration with researchers from Instituto de Salud Carlos III (1)
2021
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841