Publications (45) MIRIAM MARTÍNEZ FIESTAS publications

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2025

  1. Informe PYME 2025: tamaño y crecimiento dir.

    Consejo General de Economistas de España

2023

  1. How do front-of-package labels influence the healthy evaluation of consumers?

    British Food Journal, Vol. 125, Núm. 8, pp. 2858-2883

2021

  1. Analysis of a Mobile Payment Scenario: Key Issues and Perspectives

    Research Anthology on Concepts, Applications, and Challenges of FinTech (IGI Global), pp. 452-477

  2. Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics

    Technology Analysis and Strategic Management, Vol. 33, Núm. 7, pp. 797-812

  3. Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

    Journal of Business Research, Vol. 126, pp. 99-112

  4. The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

    Environmental Communication, Vol. 15, Núm. 6, pp. 813-841

  5. The LW from the marketing perspective: Analyzing its impact on the consumer response

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  6. Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs

    International Entrepreneurship and Management Journal, Vol. 17, Núm. 4, pp. 1917-1943

  7. Voluntary and involuntary risk acceptance: A case study of firefighters

    Safety Science, Vol. 142

2020

  1. Firefighter perception of risk: A multinational analysis

    Safety Science, Vol. 123

  2. Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response

    Corporate Social Responsibility and Environmental Management, Vol. 27, Núm. 5, pp. 2060-2070

  3. The effect of religion on the effectiveness of ecological advertising

    Worldviews: Environment, Culture, Religion, Vol. 24, Núm. 1, pp. 5-34

  4. The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

    Journal of Cleaner Production, Vol. 271

  5. Why people participate in collaborative consumption: An exploratory study of motivating factors in a Latin American economy

    Sustainability (Switzerland), Vol. 12, Núm. 5, pp. 1-25

2019

  1. Analysis of a mobile payment scenario: Key issues and perspectives

    Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 22-47

  2. The reality of mobile payment systems and social inclusion in Latin America

    Wealth Creation and Poverty Reduction: Breakthroughs in Research and Practice (IGI Global), pp. 901-923

2018

  1. Adolescent emotions toward sweet food cues as a function of obesity and risky dieting practices

    Food Quality and Preference, Vol. 68, pp. 205-214

  2. Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing

    Journal of Environmental Management, Vol. 206, pp. 664-675

2017

  1. Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model

    International Journal of Occupational Safety and Ergonomics, Vol. 23, Núm. 3, pp. 307-317

  2. Nuevos métodos de aprendizaje: en busca de experiencias divertidas

    Nuevos enfoques en la Innovación Docente Universitaria: III TeLe(In)2 Conference proceedings