MIRIAM
MARTÍNEZ FIESTAS
CATEDRÁTICA DE UNIVERSIDAD
Publications (26) MIRIAM MARTÍNEZ FIESTAS publications
2023
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How do front-of-package labels influence the healthy evaluation of consumers?
British Food Journal, Vol. 125, Núm. 8, pp. 2858-2883
2021
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Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics
Technology Analysis and Strategic Management, Vol. 33, Núm. 7, pp. 797-812
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Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages
Journal of Business Research, Vol. 126, pp. 99-112
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841
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Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs
International Entrepreneurship and Management Journal, Vol. 17, Núm. 4, pp. 1917-1943
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Voluntary and involuntary risk acceptance: A case study of firefighters
Safety Science, Vol. 142
2020
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Firefighter perception of risk: A multinational analysis
Safety Science, Vol. 123
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Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response
Corporate Social Responsibility and Environmental Management, Vol. 27, Núm. 5, pp. 2060-2070
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The effect of religion on the effectiveness of ecological advertising
Worldviews: Environment, Culture, Religion, Vol. 24, Núm. 1, pp. 5-34
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The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?
Journal of Cleaner Production, Vol. 271
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Why people participate in collaborative consumption: An exploratory study of motivating factors in a Latin American economy
Sustainability (Switzerland), Vol. 12, Núm. 5, pp. 1-25
2019
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Analysis of a mobile payment scenario: Key issues and perspectives
Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 22-47
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The reality of mobile payment systems and social inclusion in Latin America
Wealth Creation and Poverty Reduction: Breakthroughs in Research and Practice (IGI Global), pp. 901-923
2018
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Adolescent emotions toward sweet food cues as a function of obesity and risky dieting practices
Food Quality and Preference, Vol. 68, pp. 205-214
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Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing
Journal of Environmental Management, Vol. 206, pp. 664-675
2017
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Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model
International Journal of Occupational Safety and Ergonomics, Vol. 23, Núm. 3, pp. 307-317
2016
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An Exploratory Analysis of Perceived Risk among Construction Workers in Three Spanish-Speaking Countries
Journal of Construction Engineering and Management, Vol. 142, Núm. 11
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Perception of Occupational Risk of Firefighters in Quito (Ecuador)
Fire Technology, Vol. 52, Núm. 3, pp. 753-773
2015
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A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205
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Association between perceived risk and training in the construction industry
Journal of Construction Engineering and Management, Vol. 141, Núm. 5