Publicaciones en las que colabora con MARÍA ISABEL VIEDMA DEL JESÚS (8)

2022

  1. Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study

    Journal of Interactive Marketing, Vol. 57, Núm. 2, pp. 296-322

2021

  1. Analysis of the scientific production of the effect of COVID-19 on the environment: A bibliometric study

    Environmental Research, Vol. 193

2016

  1. The moderating effect of user experience on satisfaction with electronic banking: empirical evidence from the Spanish case

    Information Systems and e-Business Management, Vol. 14, Núm. 1, pp. 141-165

2015

  1. A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising

    Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205

2012

  1. An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective

    Quality and Quantity, Vol. 46, Núm. 4, pp. 1077-1095

  2. Aplicación de un sistema de m-learning a las enseñanzas de marketing (PID 09-176): Elaboración de materiales multimedia y su distribución a través de dispositivos móviles

    Innovación docente y buenas prácticas en la Universidad de Granada.: Vol. 1 (Editorial Universidad de Granada), pp. 199-204

2009

  1. The antecedents of usefulness in experienced users of web-based learning management systems

    Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009

  2. Web and information technology as critical themes in the consumer behavior based research: A study with thematic networks

    Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009