JUAN
SÁNCHEZ FERNÁNDEZ
CATEDRÁTICO DE UNIVERSIDAD
MIRIAM
MARTÍNEZ FIESTAS
CATEDRÁTICA DE UNIVERSIDAD
MIRIAM MARTÍNEZ FIESTAS-rekin lankidetzan egindako argitalpenak (6)
2021
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Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages
Journal of Business Research, Vol. 126, pp. 99-112
2018
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Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing
Journal of Environmental Management, Vol. 206, pp. 664-675
2015
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A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205
2014
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Electronic payment systems for competitive advantage in e-commerce
IGI Global, pp. 1-373
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Preface
Electronic Payment Systems for Competitive Advantage in E-Commerce
2013
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Detecting salient themes in financial marketing research from 1961 to 2010
Service Industries Journal, Vol. 33, Núm. 9-10, pp. 925-940