Publications in collaboration with researchers from Universidad a Distancia de Madrid (5)

2023

  1. Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

    International Journal of Business Communication, Vol. 60, Núm. 1, pp. 24-61

2022

  1. EHS Hotels: Neuroimaging or Self-Reports When Evaluating Tourism Advertising and Websites?

    Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 255-275

  2. Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

    Computers in Human Behavior, Vol. 134

  3. How to Design a Smart Tourism Destination: The Case of Granada

    Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 201-218

2019

  1. Consumer Processing of Online Trust Signals: A Neuroimaging Study

    Journal of Interactive Marketing, Vol. 47, pp. 159-180