Publicaciones en las que colabora con FRANCISCO JAVIER MONTORO RÍOS (3)

2008

  1. How green should you be: Can environmental associations enhance brand performance

    Journal of Advertising Research, Vol. 48, Núm. 4, pp. 547-563

2006

  1. Assessment of interjudge reliability in the open-ended questions coding process

    Quality and Quantity, Vol. 40, Núm. 4, pp. 519-537

  2. Improving attitudes toward brands with environmental associations: An experimental approach

    Journal of Consumer Marketing, Vol. 23, Núm. 1, pp. 26-33