VANESA
BARRALES MOLINA
PROFESORA TITULAR DE UNIVERSIDAD
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Universitat Oberta de Catalunya
Barcelona, EspañaPublications in collaboration with researchers from Universitat Oberta de Catalunya (1)
2017
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Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176