Publikationen in Zusammenarbeit mit Forschern von Universidad de Almería (2)

2014

  1. Dynamic marketing capabilities: Toward an integrative framework

    International Journal of Management Reviews, Vol. 16, Núm. 4, pp. 397-416

  2. Profiling the flyer-prone consumer

    Journal of Retailing and Consumer Services, Vol. 21, Núm. 6, pp. 966-975