ENRIQUE
HERRERA VIEDMA
CATEDRÁTICO DE UNIVERSIDAD
María Francisca
Blasco López
Publicaciones en las que colabora con María Francisca Blasco López (5)
2019
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A Fuzzy Linguistic RFM Model Applied to Campaign Management
IJIMAI, Vol. 5, Núm. 4, pp. 21-27
2018
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A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector
Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629
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Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system
Advances in Intelligent Systems and Computing
2015
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A 2-tuple fuzzy linguistic RFM model and its implementation
Procedia Computer Science
2014
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An implementation of a linguistic multi-criteria decision making model: An application to tourism
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)