ANA MARÍA
NIETO RUIZ
Forscherin in der Zeit 2023-2023
MIRIAM
MARTÍNEZ FIESTAS
PROFESORA TITULAR DE UNIVERSIDAD
Publikationen, an denen er mitarbeitet MIRIAM MARTÍNEZ FIESTAS (1)
2021
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841