ANA MARÍA
NIETO RUIZ
Forscherin in der Zeit 2023-2023
Universidad de Cádiz
Cádiz, EspañaPublikationen in Zusammenarbeit mit Forschern von Universidad de Cádiz (1)
2021
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841