Publications by the researcher in collaboration with FRANCISCO MUÑOZ LEIVA (3)

2025

  1. Exploring destination positioning and message congruence in tourism management: An eye-tracking and fMRI study

    Tourism Management, Vol. 108

2024

  1. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

    Journal of Destination Marketing and Management, Vol. 31

2023

  1. Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

    Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90