COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Departamento
Josefa Delia
Martín Santana
Publicaciones en las que colabora con Josefa Delia Martín Santana (3)
2023
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Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations
Journal of Destination Marketing and Management, Vol. 29
2018
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Antecedents and consequences of cultural intelligence in tourism
Journal of Destination Marketing and Management, Vol. 8, pp. 350-358
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The effect of Cultural Intelligence on consumer-based destination brand equity
Annals of Tourism Research, Vol. 72, pp. 22-36