Publicaciones en las que colabora con Felipe Ruiz Moreno (2)

2022

  1. Consistency of expert product reviews: an application to wine guides

    Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60

  2. Customer perceived integrated marketing communications: A segmentation of the soda market

    Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464