COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Departamento
Felipe
Ruiz Moreno
Publicaciones en las que colabora con Felipe Ruiz Moreno (2)
2022
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Consistency of expert product reviews: an application to wine guides
Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60
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Customer perceived integrated marketing communications: A segmentation of the soda market
Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464