COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Département
FRANCISCO JAVIER
BLANCO ENCOMIENDA
PROFESOR TITULAR DE UNIVERSIDAD
Publications dans lesquelles il/elle collabore avec FRANCISCO JAVIER BLANCO ENCOMIENDA (7)
2024
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Impact of big data analytics on telecom companies' competitive advantage
Technology in Society, Vol. 76
2020
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A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms
Journal of Enterprise Information Management, Vol. 33, Núm. 1, pp. 139-160
2018
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Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
Journal of Destination Marketing and Management, Vol. 8, pp. 301-311
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Enhancing consumer attitudes toward a website as a contributing factor in business success
Tourism & Management Studies, Vol. 14, Núm. 1, pp. 108-116
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The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
Journal of Destination Marketing and Management, Vol. 9, pp. 20-35
2014
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Estrategias para incentivar la investigación en la Facultad de Educación y Humanidades de Ceuta: contrato programa
La investigación en las facultades de Educación y Humanidades de los campus de Melilla y Ceuta: una perspectiva histórica, de presente y de futuro (GEEPP (Gestión y Edición de Publicaciones Profesionales)), pp. 133-138