Publicaciones en las que colabora con Vicente Javier Prado Gascó (2)

2021

  1. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368

2020

  1. The effect of articulated sports sponsorship on recall and visual attention to the brand

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 493-506