COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Juan Pedro
Cabrera Sánchez
Publicaciones en las que colabora con Juan Pedro Cabrera Sánchez (2)
2021
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Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
Telematics and Informatics, Vol. 58
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Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model
Frontiers in Psychology, Vol. 12