COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Arnold
Japutra
Publicaciones en las que colabora con Arnold Japutra (3)
2021
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Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain
Information Systems Management, Vol. 38, Núm. 2, pp. 165-180
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Unraveling the mechanism to develop health consciousness from organic food: a cross-comparison of Brazilian and Spanish millennials
British Food Journal, Vol. 124, Núm. 1, pp. 197-220
2020
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Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing
Journal of Consumer Behaviour, Vol. 19, Núm. 5, pp. 493-504