COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
University of Novi Sad
Novi Sad, SerbiaPublicaciones en colaboración con investigadores/as de University of Novi Sad (6)
2024
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Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain
International Journal of Consumer Studies, Vol. 48, Núm. 1
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Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model
International Journal of Human-Computer Interaction, Vol. 40, Núm. 14, pp. 3748-3762
2019
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Social impacts and implications of hosting festivals on the place and local community: The EXIT festival in novi sad, Serbia
Events, Places and Societies (Taylor and Francis), pp. 37-56
2018
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Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
Journal of Destination Marketing and Management, Vol. 8, pp. 301-311
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The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
Journal of Destination Marketing and Management, Vol. 9, pp. 20-35
2017
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Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?
Tourism Management, Vol. 63, pp. 42-53