Publicaciones en colaboración con investigadores/as de Universidad de Chile (11)

2024

  1. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

  2. Tourscape role in tourist destination sustainability: A path towards revisit

    Journal of Destination Marketing and Management, Vol. 31

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

    Journal of Consumer Behaviour, Vol. 22, Núm. 4, pp. 971-984

  3. Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

    Review of Managerial Science, Vol. 17, Núm. 1, pp. 209-232

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Green hotel patronage intention through biospheric values

    Sustainable Production and Consumption, Vol. 27, pp. 602-612

  3. The role of experience and trustworthiness on perception sustainable touristic destinations

    Journal of Hospitality and Tourism Management, Vol. 49, pp. 471-480

2019

  1. Challenges and trends in management for Ibero-America

    Academia Revista Latinoamericana de Administracion

  2. Family firms’ identity communication and consumers’ product involvement impact on consumer response

    Psychology and Marketing, Vol. 36, Núm. 8, pp. 791-798

  3. Nutrition labeling schemes and the time and effort of consumer processing

    Sustainability (Switzerland), Vol. 11, Núm. 4