COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Departamento
Universidad Católica de Valencia San Vicente Mártir
Valencia, EspañaPublicaciones en colaboración con investigadores/as de Universidad Católica de Valencia San Vicente Mártir (6)
2023
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How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74
2020
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Emotions and Sport Management: A Bibliometric Overview
Frontiers in Psychology, Vol. 11
2018
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Engagement in sports virtual brand communities
Journal of Business Research, Vol. 89, pp. 273-279
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Residents' perception of the negative impacts of a sporting event: Scale validation
Journal of Physical Education and Sport, Vol. 18, pp. 1298-1305
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Residents' perceptions of the negative impacts of the Copa América de fútbol in Chile: Pre- and post-event comparison
Journal of Physical Education and Sport, Vol. 18, pp. 1290-1297
2016
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Influence of the Virtual Brand Community in Sports Sponsorship
Psychology and Marketing, Vol. 33, Núm. 12, pp. 1091-1097