COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Universitat d'Alacant
Alicante, EspañaPublicaciones en colaboración con investigadores/as de Universitat d'Alacant (3)
2024
-
Tourscape role in tourist destination sustainability: A path towards revisit
Journal of Destination Marketing and Management, Vol. 31
2022
-
Consistency of expert product reviews: an application to wine guides
Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60
-
Customer perceived integrated marketing communications: A segmentation of the soda market
Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464