COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Universitat de les Illes Balears
Palma, EspañaPublicaciones en colaboración con investigadores/as de Universitat de les Illes Balears (5)
2020
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The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image
Journal of Computing in Higher Education, Vol. 32, Núm. 2, pp. 203-233
2018
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Engagement in sports virtual brand communities
Journal of Business Research, Vol. 89, pp. 273-279
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Sponsorship image transfer theory in virtual brand communities
Industrial Management and Data Systems, Vol. 118, Núm. 6, pp. 1287-1302
2013
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The emotional impact of European tobacco-warning images
Tobacco Control, Vol. 22, Núm. 2, pp. 123-129
2011
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Sketching the first 45 years of the journal Psychophysiology (1964-2008): A co-word-based analysis
Psychophysiology, Vol. 48, Núm. 8, pp. 1029-1036