Publicaciones en colaboración con investigadores/as de Universidad Católica de la Santísima Concepción (78)

2024

  1. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

    Sustainable Development, Vol. 32, Núm. 5, pp. 4671-4685

  2. Graduating college students apply here: Communicating family firm ownership and firm size

    Journal of Family Business Strategy, Vol. 15, Núm. 1

  3. Information management in social media to promote engagement and physical activity behavior

    International Journal of Information Management, Vol. 78

  4. PREDICTING LOYALTY AND WORD-OF-MOUTH AT A SPORTS EVENT THROUGH A STRUCTURAL MODEL AND POSTERIORI UNOBSERVED SEGMENTATION

    Event Management, Vol. 28, Núm. 3, pp. 401-419

  5. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

  6. Sponsorship effectiveness on betting intention-unobserved segmentation

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  7. Tourscape role in tourist destination sustainability: A path towards revisit

    Journal of Destination Marketing and Management, Vol. 31

  8. Which one is your team? Supraordinate identity around the classic match

    Social Science Quarterly, Vol. 105, Núm. 4, pp. 1253-1265

2023

  1. Asymmetrical influence of personality on entrepreneurship

    European Journal of International Management, Vol. 20, Núm. 4, pp. 663-685

  2. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  3. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

  4. Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

    Journal of Consumer Behaviour, Vol. 22, Núm. 4, pp. 971-984

  5. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

    Technological Forecasting and Social Change, Vol. 187

  6. Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

    Review of Managerial Science, Vol. 17, Núm. 1, pp. 209-232

  7. The effect of articulation in sports posters on betting behavior

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130

  2. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

    International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746

  3. Transmission of family identity and consumer response: do consumers recognize family firms?

    International Journal of Entrepreneurial Behaviour and Research, Vol. 28, Núm. 1, pp. 6-25

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83