COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
University of Kragujevac
Kragujevac, SerbiaPublicaciones en colaboración con investigadores/as de University of Kragujevac (4)
2024
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78
2021
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Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction
Expert Systems with Applications, Vol. 168
2019
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Impact of Mobile Services on Business Development and E-Commerce
IGI Global, pp. 1-280
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Preface
Impact of Mobile Services on Business Development and E-Commerce