Publicaciones en colaboración con investigadores/as de University of Kragujevac (4)

2024

  1. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

    Journal of Retailing and Consumer Services, Vol. 78

2021

  1. Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction

    Expert Systems with Applications, Vol. 168

2019

  1. Impact of Mobile Services on Business Development and E-Commerce

    IGI Global, pp. 1-280

  2. Preface

    Impact of Mobile Services on Business Development and E-Commerce