COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
DEPARTAMENTO
Universidad del Desarrollo
Santiago de Chile, ChilePublicaciones en colaboración con investigadores/as de Universidad del Desarrollo (3)
2023
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Changes in tobacco imagery and smokers' depiction in Spanish top-grossing films before and after the implementation of a comprehensive tobacco control policy in Spain
Tobacco Induced Diseases, Vol. 21, Núm. May
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Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
Journal of Consumer Behaviour, Vol. 22, Núm. 4, pp. 971-984
2022
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Transmission of family identity and consumer response: do consumers recognize family firms?
International Journal of Entrepreneurial Behaviour and Research, Vol. 28, Núm. 1, pp. 6-25