Publicaciones en colaboración con investigadores/as de Universitat de Barcelona (4)

2016

  1. Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70

2015

  1. Consumers’ psychological outcomes linked to the use of an online store’s recommendation system

    Internet Research, Vol. 25, Núm. 4, pp. 562-588

2014

  1. Plataformas de dispositivos móviles y servitización: Hacia un modelo integrador

    DYNA management, Vol. 2, Núm. 1

2013

  1. Using response surface methodology to optimise factors in conjoint experiments

    International Journal of Market Research, Vol. 55, Núm. 2, pp. 267-288