ORGANIZACIÓN DE EMPRESAS I
Department
Ghent University
Gante, BélgicaPublications in collaboration with researchers from Ghent University (1)
2011
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Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
Journal of Retailing, Vol. 87, Núm. 2, pp. 166-181