Publicaciones en colaboración con investigadores/as de Plymouth University (2)

2019

  1. Gamification and entrepreneurial intentions

    Journal of Small Business and Enterprise Development, Vol. 26, Núm. 5, pp. 661-683

  2. Servitization strategies from customers’ perspective: the moderating role of co-creation

    Journal of Business and Industrial Marketing, Vol. 34, Núm. 3, pp. 628-642