FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES
Facultad
Rice University
Houston, Estados UnidosPublicaciones en colaboración con investigadores/as de Rice University (1)
2019
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A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
Journal of Interactive Marketing, Vol. 45, pp. 1-15