Publikationen in Zusammenarbeit mit Forschern von Kozminski University (2)

2024

  1. How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

    Decision Support Systems, Vol. 178

2022

  1. Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs

    Information and Management, Vol. 59, Núm. 1