FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES
FACULTAD
Universidad San Francisco de Quito
Quito, EcuadorPublicaciones en colaboración con investigadores/as de Universidad San Francisco de Quito (5)
2024
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Consequences of applying soft-sell themes in e-cigarette advertisements
Journal of Consumer Behaviour, Vol. 23, Núm. 4, pp. 2055-2070
2023
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How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74
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The effect of articulation in sports posters on betting behavior
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
2021
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Personalized service and brand equity in family business: A dyadic investigation
Journal of Small Business Strategy, Vol. 31, Núm. 2, pp. 62-79
2020
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The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
Sport in Society, Vol. 23, Núm. 2, pp. 280-295