Publicaciones en colaboración con investigadores/as de Universidad San Francisco de Quito (5)

2024

  1. Consequences of applying soft-sell themes in e-cigarette advertisements

    Journal of Consumer Behaviour

2023

  1. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

  2. The effect of articulation in sports posters on betting behavior

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2021

  1. Personalized service and brand equity in family business: A dyadic investigation

    Journal of Small Business Strategy, Vol. 31, Núm. 2, pp. 62-79

2020

  1. The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

    Sport in Society, Vol. 23, Núm. 2, pp. 280-295