FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES
Fakultatea
Guru Gobind Singh Indraprastha University
Delhi, IndiaGuru Gobind Singh Indraprastha University-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2021
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Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors
Journal of Global Marketing, Vol. 34, Núm. 5, pp. 411-432