FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
Publicacións nas que colabora con FRANCISCO JOSÉ LIÉBANA CABANILLAS (6)
2024
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Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain
International Journal of Consumer Studies, Vol. 48, Núm. 1
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78
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Impact of big data analytics on telecom companies' competitive advantage
Technology in Society, Vol. 76
2023
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Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model
International Journal of Human-Computer Interaction
2021
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Past, present, and future research on self-service merchandising: a co-word and text mining approach
European Journal of Marketing, Vol. 55, Núm. 8, pp. 2269-2307
2020
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Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 50-74